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ARCHIVE

2010

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2008

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2007

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2006

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2005

January
 
ARTICLES

 

2010

June Office branding by Clive Woodger Office Next
May SCG London case study (Russian market) UK Trade and Invest
March What will come after recession by Clive Woodger (in Czech) UNOR
January Retail branding - interview with Clive Woodger (in Russian) Pro Retail

2009

December Branding Sustainability- a best practice principle? by Clive Woodger Russian Green Building Council
October Branding must change by Clive Woodger FX Magazine
September To Russia with stores Visual Merchandising and Store Design
May A takeover merger challenge for banks (in Russian) SLON
March Plea for simplicity - article about outlet centre design by Clive Woodger International Outlet Journal
February Retail Market in India (interview with Clive Woodger) India Retail News

2008

December Article on Russian Retail Market Central&Eastern Europe Retail Guide
November Ultra Mall - article about the shopping centre in Ufa Mall Magazine
  Bankable assets Brand Strategy
October Advertising financial services in the underground (in Russian) National Banking Magazine
September Architecture of Kiev by Clive Woodger (in Russian) Property Times
August Play in the park (article about Royal Park shopping centre) In-Store
July Branding in Ukraine by Clive Woodger (in Russian) Strategies
June Brand is not by Alex Beloborodov Commercial Real Estate
  Rebranding in financial sector - interview with Clive Woodger (in Russian) Bank review
April Banking with the bear Brand Strategy
  Cretaing Destination Synergy Retail Leisure International
March Branding as a part of the business strategy - interview with Clive Woodger (in Russian) Property Times
February Shopping Centre Branding (in Russian) Retailer
January Branding is an integral ethos not a cosmetic fix Shopping Centre

2007

December Shopping Centre Branding - interview with Clive Woodger (in Russian) Arendator
November The brand challenge for Russian banks Retail Banker International
  Shopping Centre Brand Strategy SCG London, Clive Woodger
October Das gleiche lied singen (in German) Lebensmittel Zeitung
  Business and creative approach to business - interview with Clive Woodger (in Russian) Сommercial Property
  The role of marketing - interview with Clive Woodger (in Russian) Marketing Media Review
September Architecture of branding - interview with Clive Woodger (in Russian) Proretail
July Retail trends in Russia SCG London, Clive Woodger
  Brand expectations: Made in Russia European Retail Digest
February What is in a name SCG London, Clive Woodger

2006

November Company brand challenges - who is responsible HR Director
April Sensor Marketing SCG London, Clive Woodger
March First-mover advantage Retail World
February Russian Revolution GDR Creative Intelligence
January How much is a brand SCG London, Clive Woodger

2005

October Russia: a new revolution branding Brand Strategy