SCG LONDON


 


ARCHIVE

2008

2007

2006

2005

 
ARTICLES

 

2008

August Play in the park (article about Royal Park shopping centre) In-Store
July Branding in Ukraine by Clive Woodger (in Russian) Strategies
June Brand is not by Alex Beloborodov Commercial Real Estate
  Rebranding in financial sector - interview with Clive Woodger (in Russian) Bank review
April Banking with the bear Brand Strategy
  Cretaing Destination Synergy Retail Leisure International
March Branding as a part of the business strategy - interview with Clive Woodger (in Russian) Property Times
February Shopping Centre Branding (in Russian) Retailer
January Branding is an integral ethos not a cosmetic fix Shopping Centre

2007

December Shopping Centre Branding - interview with Clive Woodger (in Russian) Arendator
November The brand challenge for Russian banks Retail Banker International
  Shopping Centre Brand Strategy SCG London, Clive Woodger
October The role of marketing - interview with Clive Woodger (in Russian) Marketing Media Review
  Business and creative approach to business - interview with Clive Woodger (in Russian) Сommercial Property
  Das gleiche lied singen (in German) Lebensmittel Zeitung
September Architecture of branding - interview with Clive Woodger (in Russian) Proretail
July Retail trends in Russia SCG London, Clive Woodger
  Brand expectations: Made in Russia European Retail Digest
February What is in a name SCG London, Clive Woodger

2006

November Company brand challenges - who is responsible HR Director
April Sensor Marketing SCG London, Clive Woodger
March First-mover advantage Retail World
February Russian Revolution GDR Creative Intelligence
January How much is a brand SCG London, Clive Woodger

2005

October Russia: a new revolution branding Brand Strategy
January Interview with Clive Woodger on food retail market (in Russian) Kommersant
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