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22/9/2008 Russia’s biggest publishing house Eksmo has called SCG London in a bid to strengthen corporate loyalty in a highly competitive market.
In particular, the publishing house, which lists Russian sci-fi favourite Victor Pelevin among its most popular authors, identified a need to communicate its vision to its writers, employees and partners.
The scope of the project was therefore to develop a clear brand strategy and a corporate identity for maximum impact at a corporate level. Consumers, due to their record of following authors rather than publishing houses, were less of a target.
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8/9/2008 Clive Woodger gave a presentation at the International Russian Retail Congress Retail Director 2008
Clive Woodger, Managing Director of SCG London, gave a presentation at the International Russian Retail Congress Retail Director 2008 in Moscow.
In his presentation, Clive outlined the trends in brand strategy innovation for retailers.
Should you wish to receive the pdf version of the presentation please e-mail: kasia@scglonon.com or anna@scglondon.com
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