| At SCG London we are actively involved in communicating and sharing our branding expertise with a wide variety of media and organisations, contributing to the international body of knowledge regarding development and best practice.
NEWS
26/6/2008 SCG London developed a new brand for financial group Horizon
A new brand should appeal to financial institutions in both Russia and the UK.
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29/5/2008 Alexander Beloborodov gave a master class at the International forum “Marketing strategies of commercial real estate – fighting for clients”
Senior marketing consultant of SCG London, Alexander Beloborodov, gave a master class at the International forum “Marketing strategies of commercial real estate – fighting for clients” in Moscow
In the presentation Alexander highlighted how a strong brand can become a key differentiation strategy of the shopping centre and increase its profitability.
Should you wish to receive the pdf version of the presentation please e-mail kasia@scglonon.com or anna@scglondon.com
28/4/2008 The article by Clive Woodger is published in Brand Strategy magazine
In his research Clive Woodger, the founder and managing director of SCG London, provides an overview of the increasingly competitive – and crowded – Russian retail banking market. Full text of the article can be found here
22/4/2008 SCG London rebrands the chain of Ukrainian shopping centres
One of the Ukraine’s biggest property investment, development and management companies, XXI Century, has embarked on the east European country’s first commercial real estate re-branding programme in a move to reposition and expand its chain of Kvadrat shopping centres.
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8/4/2008 The article by Clive Woodger published in one of the world leading retail magazines - Retail Leisure International
The recent article by Clive Woodger, Managing Director of SCG London, provides strategic advice on how to develop a successful shopping centre brand. The full version of the article can be found here
11/3/2008 A new survey has revealed that four of Russia’s top 40 superbrands are SCG clients
Four of Russia’s top 40 superbrands are the clients of SCG London a new survey has revealed. Alfa-Bank, pharmacy chain 36.6, Russian Standard Bank and Uralsib Bank were among the best brands in Russia in 2007/08 according to Superbrands International.
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29/11/2007 SCG London helps transform the retail landscape of the Russian city
SCG London created the brand identity for the Royal Park Shopping Centre in Novosibirsk, Russia's third largest city.
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12/11/2007 Welcome to our new website
Welcome to our new website which we are currently developing and refining.We hope you enjoy browsing through our work. Please come back soon to see our latest updates. If you have any comments or suggestions, please contact us.
1/10/2007 SCG London trail blazes in to the Ukraine
According to Kommersant, the leading business newspaper in the Ukraine, ‘This [SCG] is сurrently the only international branding agency working in the Ukrainian market…’ in terms of the range of services offered from marketing to architecture.
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9/8/2007 Nearly 10% of Russian superbrands are clients of SCG London
The research of International Brand Academy reveals that nearly 10% of Russian superbrands are clients of SCG London.
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