| At SCG London we are actively involved in communicating and sharing our branding expertise with a wide variety of media and organisations, contributing to the international body of knowledge regarding development and best practice.
NEWS
2/6/2010 John Mellor gave a presentation on latest workplace branding strategies
John Mellor, Design Director at SCG London, gave a presentation on latest workplace branding strategies at Best Office 2010 in Moscow on 20th May 2010.
He identified the wide range of interested parties and audiences to be involved in developing successful workplace environments and how latest branding strategies should be an integral element in contemporary office concept thinking.
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13/5/2010 Clive Woodger gets an award from the Russian Сouncil of Shopping Centres
Clive Woodger, the Owner and Managing Director of SCG London, spoke at the Mall-2010 Exhibition in Moscow (Russia), as part of a range of conferences and round table discussions.
The theme of Clive’s presentation was the creation of sustainable added values for new and existing shopping centres to ensure effective differentiation. —›read more
23/4/2010 SCG London designs retail offer for top Russian football club
SCG London have developed a new store design concept for Zenit F.C. - one of the most successful football clubs in Russia.
The new retail store concept is a part of the Zenit F.C. focus to create a more contemporary image of the club and appeal to a wider audience. The pilot store opened in April 2010 in St-Petersburg.
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4/3/2010 Clive Woodger became a speaker at major international conferences
Clive Woodger, Managing Director of SCG London, gave presentations at the following international conferences:
• Asia Retail Congress (India) – Branding and consumer mindsets… new values, new challenges, new trends
• Food Director (Russia) – New consumer mindsets – more for less
• Retail Forum (Czech Republic) - Creating First Choice Shopping Centre Brands … spending money where it counts
Should you wish to receive the pdf version of the presentation please e-mail anna@scglondon.com
8/10/2009 SCG London have developed a brand identity for the newly formed Russian Green Building Council
The Russian Green Building Council is a non-profit organization created to improve the sustainability of the built environment in Russia. Its key objectives are to raise the awareness of green issues in the construction industry and track latest thinking in terms of new sustainable solutions and technologies. Associated councils currently work across the globe in countries such as USA, UK, Canada and Romania.
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29/1/2009 SCG London developed a new design concept for the Ukrainian food chain
Fora, a chain of over 120 convenience stores across Ukraine, approached SCG London to develop new cost effective easy to implement store concept based on relevant latest international practices geared to the local market.
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