SCG LONDON 

At SCG London we are actively involved in communicating and sharing our branding expertise with a wide variety of media and organisations, contributing to the international body of knowledge regarding development and best practice.

NEWS


26/6/2008  SCG London developed a new brand for financial group Horizon

A new brand should appeal to financial institutions in both Russia and the UK.   —›read more


29/5/2008  Alexander Beloborodov gave a master class at the International forum “Marketing strategies of commercial real estate – fighting for clients”

Senior marketing consultant of SCG London, Alexander Beloborodov, gave a master class at the International forum “Marketing strategies of commercial real estate – fighting for clients” in Moscow

In the presentation Alexander highlighted how a strong brand can become a key differentiation strategy of the shopping centre and increase its profitability.

Should you wish to receive the pdf version of the presentation please e-mail kasia@scglonon.com or anna@scglondon.com


28/4/2008  The article by Clive Woodger is published in Brand Strategy magazine

In his research Clive Woodger, the founder and managing director of SCG London, provides an overview of the increasingly competitive – and crowded – Russian retail banking market. Full text of the article can be found here


22/4/2008  SCG London rebrands the chain of Ukrainian shopping centres

One of the Ukraine’s biggest property investment, development and management companies, XXI Century, has embarked on the east European country’s first commercial real estate re-branding programme in a move to reposition and expand its chain of Kvadrat shopping centres.
  —›read more


8/4/2008  The article by Clive Woodger published in one of the world leading retail magazines - Retail Leisure International

The recent article by Clive Woodger, Managing Director of SCG London, provides strategic advice on how to develop a successful shopping centre brand. The full version of the article can be found here


11/3/2008  A new survey has revealed that four of Russia’s top 40 superbrands are SCG clients

Four of Russia’s top 40 superbrands are the clients of SCG London a new survey has revealed. Alfa-Bank, pharmacy chain 36.6, Russian Standard Bank and Uralsib Bank were among the best brands in Russia in 2007/08 according to Superbrands International.   —›read more


29/11/2007  SCG London helps transform the retail landscape of the Russian city

SCG London created the brand identity for the Royal Park Shopping Centre in Novosibirsk, Russia's third largest city.   —›read more


12/11/2007  Welcome to our new website

Welcome to our new website which we are currently developing and refining.We hope you enjoy browsing through our work. Please come back soon to see our latest updates. If you have any comments or suggestions, please contact us.


1/10/2007  SCG London trail blazes in to the Ukraine

According to Kommersant, the leading business newspaper in the Ukraine, ‘This [SCG] is сurrently the only international branding agency working in the Ukrainian market…’ in terms of the range of services offered from marketing to architecture.
  —›read more


9/8/2007  Nearly 10% of Russian superbrands are clients of SCG London

The research of International Brand Academy reveals that nearly 10% of Russian superbrands are clients of SCG London.   —›read more